At a Glance

• Hired over 500 seasonal employees before peak trading

• Cut average applicant response times to under 24 hours

• Improved shift coverage across 40+ retail locations

Willow & Hart Retail Group entered the holiday season needing to hire hundreds of temporary employees across multiple locations while maintaining strong customer experience standards. Previous seasonal hiring campaigns had led to inconsistent onboarding, poor communication with applicants, and high early-stage turnover.

The company redesigned its hiring process to feel faster, more transparent, and more supportive for both applicants and store managers. Candidates received quicker updates throughout the process, onboarding materials were simplified, and scheduling flexibility became a larger part of recruitment conversations.

The changes helped stores stay fully staffed during peak periods while improving employee morale and customer experience across the business.

Key Improvements

• Faster application response times

• Simplified onboarding workflows

• Flexible scheduling support for frontline staff