At a Glance

• Filled 320+ operational roles in under 9 months

• Reduced first-90-day attrition by nearly half

• Expanded hiring operations across 12 locations

When NorthPeak Logistics expanded into three new distribution hubs in under 18 months, hiring quickly became one of the company’s biggest operational challenges. Warehouse teams were understaffed, onboarding varied between locations, and managers were spending too much time replacing employees instead of developing them.

To support long-term growth, the company introduced a people-first workforce strategy focused on consistent onboarding, clearer communication, and stronger career progression for frontline staff. New hires received structured onboarding plans, while managers adopted weekly check-ins and mentorship initiatives designed to improve engagement during the first 90 days.

What Changed

• Standardized onboarding across 12 warehouse locations

• Introduced leadership coaching for operations managers

• Created internal promotion pathways for frontline employees